This pre-test is meant to review advertising proposals and create more effective advertising. It is, amongst many other sources, based on an analysis of hundreds of awarded Effie’s and cases that did not make it. Each of the 17 questions has been validated by independent research, and we are sure it can increase the effectiveness and efficiency of the advertising. When you are a professional, it will take about 15 minutes to answer the questions. But, of course, 100% guarantee does not exist. You should see the pre-test as a diagnostic tool, that can be used by strategists, creative people, and advertisers to pretest concepts and optimize the output.

Warning: The pre-test will work best when you are brutally honest. The tool will then provide issues that can be analyzed and discussed more in depth.